What can we say? 2020 was a pretty lousy year, wasn’t it? Well, not for everyone. For Israeli startups this was actually a record-breaking year in terms of raising investments both in Israel and abroad – and in terms of cashing out via IPOs. It’s not surprising, given the fortitude and acumen Israeli investors have demonstrated during these hectic times, that quite a few entrepreneurs, both Israeli and foreign, are looking to plug in to the resources and expertise of these savvy operators. So what do we know about how their minds work?
What are Israeli investors looking for?
For Ittai Harel, managing partner of Pitango HealthTech puts it, its all about consumerization. The consumerization of healthcare, of course, is his focus, but this is generally true of many other fields. Any development which accesibilizes a product or service to the consumers, which broadens their options and control, is a development worth looking into. Still, the development needs to do more than offer increased options – it also needs to offer a real, clinical deliverable in a financially viable manner.
Ayal Itzkovitz, the managing partner of Pitango First, puts it a bit differently:
Disruption. Anything that disrupts traditional markets, represents revolutionary potential.
As the contrast between these very close Israelis demonstrates, investment is an individualized art, not a science. It’s not just numbers and figures. The right approach, aiming their individualized preferences and styles has a better chance of winning a receptive ear.
That is where Everest comes in. We know the Israeli ecosystem, and we know the people. Contact us today to optimize your fundraising efforts in Israel.
